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Wedding Hashtags: The What, Where, and Why

Wedding Hashtags can be a confusing thing! 6-8 weeks before each of my weddings, I send my brides a questionnaire to get the most important questions answered before the big day. Things like “how many in the bridal party?” and “What are your wedding colors?” These are things that help me in shooting the day, but one of my most favorite questions that I ask is “what is your wedding hashtag?” All too often I get an answer along the lines like “what’s a hashtag? How does a hashtag work? Why do we need a hashtag?” so I thought it would be perfect to write all about it!

I can be the first to tell you that when hashtags first started, I had no idea what the heck it was. I just couldn’t figure out why you would use them, or when or heck, even WHERE!

This is kind of how I felt the first time I saw them, and then kept seeing them, and it seemed like that was this new language that I wasn’t fluent in. HA! Luckily, I learned that you aren’t supposed to speak in #hashtags, but that it’s for something else entirely.

What Is a Hashtag?

A “hashtag” is a word or phrase that you can use on social media about a specific topic or a message. When it come to your wedding, a hashtag is a way for your family and friends to post pictures and posts about your wedding, and then you can view them all together! It really is pretty great!

Where Do You Put a Hashtag?

You can use hashtags on almost all social media! They started on Twitter, but both Facebook and Instagram started implementing them as well! Most of the time for weddings, they are used on Instagram with photos! That way you can see all your guests partying the night away!


See above! Using a hashtag is the perfect way to have all of the photos that your friends and family posts from your wedding are available all in one location! With Instagram, once you use a hashtag, all the images with the same hashtag are collected under the same location.  A perfect way to view them all after the fact!


So know you know what it is and why you should use them, but here’s a few tips to make sure you get the most our of your wedding hashtag!

Search Your Hashtag

You need to make sure that your hashtag is unique. One way to do this is to search for the hashtag you intend on using! If someone has used it, it’s best to think of something else. There are so many variations that you could use, so make sure to come up with one that doesn’t have other people’s photos under it! There’s no guarantee someone won’t use it after you, but at least for your wedding day, it will just be your guests.

Be Creative

Is your name pun-worthy? Do you have a fun rhyme for your names? A celeb-type mixed nick-name? These are perfect things to use for your hashtag. Be creative! You also don’t want to have a hashtag that’s too long though. Make sure it’s something that your guests can remember and that they will be more apt to share it on social media throughout the day/night. It’s to hard to remember something like #bobandmariearegettingmarriedandwanttosharealltheirpictureswithyou. I think you get the idea. 😉


Wedding Hashtag

One of the most important parts of HAVING a hashtag is sharing it, and make sure your guests KNOW to use it! It doesn’t do much good to have a hashtag that you want them to use, and then not show them or tell them about it! I’ve had some couples have a small props table with a sign that says to share the photos with them with their hashtag and it works great! You can also just have a small sign on your guest sign-in table, or gift table, and it works just as well!

What are some of your favorite wedding hashtags you have seen!?


  1. Stefani

    August 24th, 2016 at 3:04 pm

    Yes! I love wedding hashtags – great post!!

  2. Karen Shoufler

    August 25th, 2016 at 11:53 am

    I love wedding hashtags! It’s a fun way for guests to get involved 🙂

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